The “Chinese Brand Value Evaluation Information Release” activity has been going on for 9 years. It is an important action to establish a brand value evaluation mechanism with Chinese characteristics and create more world-renowned Chinese brands. In this regional brand (geographical indication) value evaluation, Gannan Tea The oil has advanced five places from 2021. This is also the fifth consecutive year that Gannan tea oil has been listed on the top 100 regional brands of national geographical indication products. Gannan tea oil has received more and more attention and recognition from all walks of life.
In recent years, Ganzhou City has firmly established the green development concept of “green water and lush mountains are invaluable assets”, fully exploited the traditional industrial advantages of Gannan Camellia oleifera, took Camellia oleifera as the leading industry for prospering forests and enriching the people, and strengthened the Gannan Camellia Oil brand. Establish the Gannan Camellia Oil High-Quality Alliance, promulgate the Gannan Camellia Oil High-Quality Alliance Camellia Oil Group Standard, and strive to create a high-quality image of Gannan Camellia Oil; actively carry out Gannan Camellia Oil brand promotion and marketing promotion activities to continuously improve Gannan Camellia Oil. Camellia oil brand awareness and market competitiveness; actively apply to host the first Jiangxi Camellia Culture Festival in 2022, display the characteristics of Gannan Camellia Oil products, build a platform and bridge for the supply and marketing parties of Gannan Camellia Oil, improve brand influence, and promote the Camellia oleifera industry to achieve high quality development
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