Recently, China Brand Building Promotion Association, China Assets Appraisal Association, National Brand Engineering Office of Xinhua News Agency and other organizations jointly released the “2022 Chinese Brand Value Evaluation Information” in Beijing. Jiangxi’s two geographical indication products were selected into the 2022 Top 100 Brands in China’s Brand Value Region, and Gannan Navel Orange ranked sixth, ranking first in the value of fruit geographical indication products for six consecutive years.
In recent years, Jiangxi market supervision department has been based on its own duties and given full play to its advantages to vigorously promote the quality of agriculture, brand agriculture and rural revitalization and developmenFirst, re nurture. In view of the local specialty information, the department of agriculture, fruit industry, forestry and other departments carried out special research, deeply explored the trademark resources and brand value, and established the annual geographical indication trademark cultivation library. In 2022, two geographical indication trademarks will be added, namely, Shicheng Gongmi and Shicheng Tobacco. The number of geographical indication trademarks in the city will reach 34, and the number of geographical indication protected products will reach 15, both ranking first in the province.
Second, focus on innovation. Take the lead in developing geographical indication insurance in the province, and promote the first geographical indication insurance in the province to be landed in Ganzhou. Five geographical indication products, including Gannan Tea Oil, Chongyi South Sour Date Cake, Huichang Rice Noodle, Shangyou Green Tea, and Shicheng White Lotus, participated in the first batch of “geographical indication infringement loss insurance”, and each geographical indication was approved with a risk guarantee of 1 million yuan.
Third, focus on promotion. Actively promote the evaluation of regional brand value, and recommend Gannan Tea Oil to participate in the selection of “2022 National Geographic Indication Product Protection Demonstration Zone”, which has now entered the list of preparation published by the State Intellectual Property Office. Organize Gannan navel orange, Shicheng white lotus, Quannan grape, Longnan garlic, Ganxian Yangbu beancurd, Nankang furniture and other products to participate in the “My Favorite Geographical Indication Trademark” exhibition activity of “Telling a Good Brand Story” in the province. Gannan navel orange, Nankang furniture, Gannan tea oil, Gannan Gaoshan tea and other products are recommended to participate in the selection of “Top Ten Most Popular Regional Brands in Jiangxi”, among which Gannan navel orange and Nankang furniture have won the “Top Ten Most Popular Regional Brands in Jiangxi in 2021”. Five products of geographical indications, including Gannan navel orange and Gannan tea oil, were included in the list of mutual recognition and protection of geographical indications between China and Europe.
China’s brand value evaluation information release activity has been held for 9 consecutive years, which is one of the highest standard brand value evaluation activities in China. This time, more than 200 geographical indication products were released for brand value. In addition to Gannan navel orange, Gannan tea oil was also included in the 2022 Top 100 Brands in China’s Brand Value Region, and rose from 54th in 2021 to 49th
No reply content