Why delivery speed matters to e-commerce brands

Delivery speed has been ranked at the forefront of e-commerce strategic plans, and consumers expect to receive the ordered goods as soon as possible – the top market consumption platform can easily make shoppers have requirements for delivery speed. According to reports, up to 79.3% of consumers believe that delivery speed is very important, and the speed of two-day delivery seems to be the norm for online shopping today.

Delivery speed is also extremely important for acquiring new customers. Pay attention to the impact of delivery speed on brand loyalty, and the statistics are very convincing. In fact, 87% of netizens believe that fast delivery is a key factor for them to place an order again.

Understand the definition of shipping

When Amazon launched free shipping for Prime members, it created a catalyst in the industry. However, it is important to note that a one or two day period refers to the transit time and does not fully include the package handling time.

The trend of same-day and next-day delivery is becoming more and more obvious, and such delivery methods are often accompanied by order cut-off times. Noon is a common cut-off time for same-day delivery, while packages are prepared and delivered out of warehouses in the evening, and even then, products may not reach consumers until the next day.

Given the ambiguity of definitions, more e-commerce channels are implementing pre-delivery dates rather than relying solely on word-of-mouth definitions. Regardless of the method of delivery, the seller should communicate with the consumer in advance about the expected delivery date.

customer sentiment

When it comes to communication, if there is a delay in the seller delivering the expected or actual delivery date, it is necessary to inform the consumer. 98.3% of consumers said they would like to be notified if their packages are delayed. In the same survey results, 72.7% of the respondents said that a bad delivery experience will reduce the possibility of consumers placing an order again.

While fast delivery is important, it is equally important to properly handle and follow up when the promise cannot be made.

associated

Fast delivery is a must for competition, and two-day shipping has become the entry point for acceptance. E-commerce consumers not only expect fast delivery, but also hope that they can communicate effectively with merchants after the logistics information is updated.

Considering the huge investment in tracking services and manpower required to achieve this goal, most brands outsource warehousing for two-day delivery.