The “2022 Pan-Asian Beauty Industry Report” released by SEVEN and Airwallex said that the six Southeast Asian countries are collectivist countries, eager to receive care and recognition from groups or organizations, and usually follow mainstream values when choosing products, popularization. In addition, different countries have different purchasing behavior preferences, which are embodied in products and shopping nodes. For example, Thai consumers prefer to shop on Wednesdays and Sundays, while Malaysian consumers prefer to shop on Mondays and Tuesdays. There are certain consumption differences between different countries.
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